B2B and B2C social media marketing has taken the world by storm. Powerful social media strategies are being integrated with traditional offline initiatives in ‘big picture’ marketing plans around the globe.

Social media can no longer be ignored. It extends your online brand presence, and allows you to communicate and engage with clients and potential clients directly. Through interactive online communication you add value for your clients, demonstrate your expertise in your field as well as achieving speedy feedback and results – valuable feedback and product ideas abound. When has accurate and targeted market research ever been so affordable?!

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In December Google confirmed content from social media properties now factor in its research algorithm. Google’s clear recognition that adoption now means blogs, LinkedIn, Twitter and Facebook have the ability to drive significant traffic to a website if the user’s network is large enough.

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We’ve noticed an interesting change in the Google search algorithms.

Client’s sites are now appearing in the first two results for a given brand search.

On investigation it looks like it’s a move to provide explorers with a more definitive result.  While previously the search engine would scan for any sites with a possible link to the text in the search field, the system now acts under the assumption the explorer is predominantly interested in the main website of said text, and is likely to provide links to this site in the first two search results.

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