Our integrated campaign included elements of PR, radio, a revamped Facebook brand page complemented by Facebook and Google image ads, and a competition giving away 600 free lunches.

Come opening day, diners braved the cold, wet Melbourne weather with a queue that lasted long after the free lunch promo ended. Check out some of the crowd.

Here’s a taste of the radio ads…
No Arguments
No Such Thing

With over 1,000 bookings for Mother’s Day, the campaign remains a huge success. See Paesano International Buffet on Facebook.

Held in May every year, the event offers free court tours, seminars and free legal advice sessions.

Our integrated campaign included a series of radio and online ads – an effective combination that has allowed us to successfully reach our target audience.

Listen to radio ad 1

Listen to radio ad 2

Speak to us about how to tailor a campaign for your next event.

Dextro Energy raised its online brand presence, with the introduction of Facebook custom landing pages where users are encouraged to actively interact and engage with the brand by entering a competition and/or viewing Dextro Energy’s Sports Nutrition range of available products.

Dextro Energy’s competition page features an interactive slideshow with clear calls to actions and messaging, including a link to the product page for sports enthusiasts looking to bring out their best.

Created as part of an awareness campaign, the new Facebook Breastscreen page offers an interactive online space where individuals from all walks of life can find information on breast screening and how to get involved.
Visitors can show their support for the program by liking the page, are encouraged to spread the word to their friends and family via social media links embedded on the page while eligible women can register for a free breast screen.

Check it out here.

In a nutshell, data collected from a user’s web searches, Gmail, YouTube views and other Google services (which they are logged in to) will now be amalgamated into one data pool – allowing the company to use the new insight to better target ads to users.

As an advertiser, this is good news. Let’s talk about how we can incorporate online advertising into your overall marketing plan.

P.S. Up until today, this is how Google served you ads.

Mobile advertising is now more relevant than ever with more and more Australians accessing the internet with a handheld device (see smartphone revolution) and subsequently, using mobile apps (see recent research showing Aussies downloaded 28 million apps in the last week of December alone – that’s 46 apps a second).

Watch the video to see the possibilities with mobile ads and let’s talk about which will work best for your audience.

The mobile shopper
This will sound like a broken record but mobile shopping was, is and will continue to be on the rise at a rapid rate through 2012. See our previous post on the smartphone revolution and ask yourself, “Is my website mobile ready?”

Tribal communities
Embrace tribal marketing and “expect a loyal following from your customers.” Create your tribe by using any marketing medium from a TV ad campaign through to social media.

Business blogging
Businesses are becoming more aware of the influence of blogging for creating dialogue, positioning yourself as an expert, becoming a resource, developing new relationships and search engine marketing.

Social media
Social media has no doubt been one of the fasted growing mediums of the past decade with businesses already reaping the benefits.

Quality content
Blogging, social media, eNewsletters, videos, whitepapers, etc. are useless unless you have quality content worth sharing. 2012 will see businesses master more ways to up the quality of content their distributing.

Working with other businesses
Collaborating with other businesses not only widens your service offerings, but is also a cost effective tool. “The key is to find non-competing businesses that are willing to also support your business.”

Thanks for your continued support throughout the year.

Our office will be closed from 23 December 2011 and will reopen on 9 January 2012.

We hope you enjoy your break and return refreshed… ready to take on 2012 with us.

Whilst a visually pleasing website is important, being able to easily maintain it yourself (especially if you’re a small business) should be one of your top priorities when considering your new web page.

Not only is this a cost effective exercise (saving graphic designer fees) but a time saver as well, allowing you to make instant updates at your convenience. This is especially relevant for homepage updates to offers, opening hours, product stock availability, etc. Additionally, the changes should be made easily without affecting the general usability of the site.

The end goal is a website that balances quality design with user friendly maintainability.

We love talking web development and design. Let’s talk.

ADMA Grand Prix Award Winner – NAB’s Break Up Campaign
Launched on Valentines Day this year, the campaign promoted the fact that NAB was “breaking up” with the other banks.

Some of our favourite stunts were of NAB apparently interrupting a Westpac Bank meeting…

And NAB disrupting an ANZ meeting at sea…

See the other videos at youtube.com/user/NAB

Lester Wunderman Effectiveness Award – Expedia’s New York on $50 Campaign
Here’s what you can do with the $50 flight booking fees charged by some other online travel agencies…

Gold Award for Digital (Apps & New Development) – Pedigree’s Dog-A-Like app
Built on the idea that dogs resemble their owners, this fun app uses facial recognition technology to match you to a dog from their database. Learn more here.