We were commissioned by the Victoria Law Foundation to run a campaign promoting 2012 Law Week – a week long opportunity for the public to go behind the scenes of the legal system in Victoria.

Held in May every year, the event offers free court tours, seminars and free legal advice sessions.
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Changes to Google’s privacy policy have been plastered all over the news lately as users are given until midnight to adjust their privacy settings before Google actions major changes to the way it collects and collates data about its users. Read more

We’ve been exploring mobile ads for clients lately, and boy, it’s been fun.

Mobile advertising is now more relevant than ever with more and more Australians accessing the internet with a handheld device (see smartphone revolution) and subsequently, using mobile apps (see recent research showing Aussies downloaded 28 million apps in the last week of December alone – that’s 46 apps a second).
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Spotted this week: a great article in Business Victoria on marketing trends for 2012. It supports some of the strategies we’ve been chirping about. Here’s a summary of trends to keep your eye on…

The mobile shopper
This will sound like a broken record but mobile shopping was, is and will continue to be on the rise at a rapid rate through 2012. See our previous post on the smartphone revolution and ask yourself, “Is my website mobile ready?”
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