Quite often we get caught up in the glitz and glam of the latest marketing strategies that we forget there is value in going back to the basics.
Having worked on a minor project for a client recently reminded us of this, in particular, the value of the good ol’ email signature.
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The newly released Nielsen Australian Online Consumer Report reveals what we’ve already been chirping about – an increase in the number of Australians accessing the internet from their smartphone.
However, we’ve finally got research to back up something else that’s been on our radar:
Not only is the handheld category growing with the number of people accessing the internet with their mobile phones, but Nielsen also reports tablet ownership is currently at 8% and is expected to triple by the end of the year.
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Whether you should have a website or not is no longer a consideration.
To be serious about your business growth, the challenge now is to ensure that your website is highly functional and attracts an ever increasing number of visitors to your ‘shop front’.
Evaluate your online performance – Use this web health checklist to assess your web presence against your competition.
This process of evaluation is simple and may be quite an eye opener.
Last year online shopping from handheld internet enabled devices (smartphones) began to have a noticeable influence on ecommerce sales; as consumers used mobile phones to help them to stay within their budget (by comparison shopping) and be more efficient in checking-off the items on their holiday shopping list.
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In December Google confirmed content from social media properties now factor in its research algorithm. Google’s clear recognition that adoption now means blogs, LinkedIn, Twitter and Facebook have the ability to drive significant traffic to a website if the user’s network is large enough.