For some time now we have been living on a digital planet, governed by a social media ruler; where politics is discussed ad nauseum via twitter, friends are made and lost on Facebook, and the Lily Allen’s of the world are discovered via MySpace. It is only natural then, that marketers should follow suit, with Forbes.com compiling a list of the “Best-Ever Social Media Campaigns”.
All these campaigns offered an element of intrigue and many a call to action, encourage online surfers to get involved. Ikea created a Facebook page showcasing their showroom, where fans were encouraged to ‘tag’ items displayed in order to win them, promoting brand awareness and customer interaction. Burger King promoted their restaurant with a man in a chicken suit who would perform any commands viewers typed in, resulting in 5million hits in the first five days alone.
The viral campaign for the film ‘The Blair Witch Project’ was surprisingly the most effective, with tantalising websites provoking questions of “Is it really real?” amongst other canny web posts of fake newspaper clippings and police reports, resulting in huge box office success, raking in $29million during its first week of release and roughly $249 million to date worldwide.
The list proves how a clever idea and the use of the web can promote your product in a new and triumphant fashion.