In addition to ensuring a database is tailored specifically to your business, building your own list also means you hold 100 per cent ownership.

Before investing in a Prospect Relationships Management (PRM) system, most people start with a basic Excel spreadsheet that should include the following columns, in order of:
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We previously spoke about Strategy being one of the 4 pillars to a successful B2B Business Development campaign.

Let’s make one thing clear: strategy, creative and tactics are three different things.

A strategic plan should essentially cover the following areas…
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There are 4 pillars to every successful B2B Business Development campaign…

- Strategy. Not to be confused with tactics, a solid strategy plan is the first step to a successful campaign. This should be a detailed document with your objectives, tactics and measures for success.
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More than just three simple lines of text, AdWords has since evolved into ads that are “multimedia-rich, location-aware and socially-amplified” and Google want you to consider some of these new formats in your next campaign.

What should advertisers get excited about?
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In just one week*, Google Plus has experienced a 1269 per cent jump in traffic making it the 3rd largest site and the 8th most visited site in Hitwise’s Social Network & Forums category.

On to local shores, Google increased Australian market share for Google Plus by more than 455 per cent compared to the previous week.
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