Still sceptical about the power of social media marketing for B2B?

Let these US numbers do the talking…

* B2B companies that blog generate 67% more monthly leads compared to those who don’t.
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Social media is all the buzz. Investment by B2B marketers has been growing at a rate of 50% per annum and this trend is predicted to continue until at least 2014.

Before you embark on your next campaign, consider these key points on the current B2B social media landscape…
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Personalisation. Personalising your letter with the name, business title and company name increases your chances of the message actually getting to the intended recipient.

The first paragraph. Make sure you capture the reader’s attention in the first paragraph. This is where you should prove…
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Ask any B2B marketer and they’ll tell you a good prospects list is worth its weight in gold. But we often get asked about whether you should buy or hire a list. Here are a few things to consider…

- When you hire a list, you are technically supposed to use it once only.
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In addition to ensuring a database is tailored specifically to your business, building your own list also means you hold 100 per cent ownership.

Before investing in a Prospect Relationships Management (PRM) system, most people start with a basic Excel spreadsheet that should include the following columns, in order of:
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