Merry Christmas and Happy Holidays from all at OCTO.

Thanks for your continued support throughout the year.

Our office will be closed from 23 December 2011 and will reopen on 9 January 2012.

We hope you enjoy your break and return refreshed… ready to take on 2012 with us.

This is normally an aspect that gets overlooked as businesses continue to place the emphasis on the aesthetics of a shiny, new website.

Whilst a visually pleasing website is important, being able to easily maintain it yourself (especially if you’re a small business) should be one of your top priorities when considering your new web page.
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We’re tipping our hat to some of the winners from the 2011 Australian Direct Marketing Association (ADMA) Awards.

ADMA Grand Prix Award Winner – NAB’s Break Up Campaign
Launched on Valentines Day this year, the campaign promoted the fact that NAB was “breaking up” with the other banks.
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IBM Institute for Business Value’s recent survey showed that 79% of Chief Marketing Officers (CMOs) expect a growing high degree of complexity in their role in the next 5 years, but only 48% feel prepared for it.

The study surveyed 1,700 CMOs in 64 different countries across 19 different industries, with results showing the top two areas they feel most unprepared for are…
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Still sceptical about the power of social media marketing for B2B?

Let these US numbers do the talking…

* B2B companies that blog generate 67% more monthly leads compared to those who don’t.
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