Social media is all the buzz. Investment by B2B marketers has been growing at a rate of 50% per annum and this trend is predicted to continue until at least 2014.
Before you embark on your next campaign, consider these key points on the current B2B social media landscape…
- Social media campaigns for B2B and B2C should be approached differently.
- The last 12 months has seen a decline in consumption of some of the main B2B collateral types including product brochures, white papers and case studies. These are patterns not likely to be replicated in the B2C arena.
- There is a rise in the use of mobile to view B2B collateral, but not as much as in B2C.
- A Demandbase study cited corporate websites as the top lead source for the marketers who were surveyed and yet only 20% felt that their websites were used to its full potential.
Let’s talk about best practice in use of social media for B2B.
Tags: B2B, business development, social media
B2B, business development, social media