As suggested by Elizabeth Arritt, Director of Marketing for the National Board of Teaching Standards (US), although the social media platforms that are appropriate for your business will vary depending on your industry, relying on just one won’t get the results!
Here are a few tips on how to select the appropriate activity for your business’ integrated social media strategy:
* Make sure you are where your target market is, to maximise the impact and effectiveness of your message.
* Try to avoid a baptism of fire. It is best to first observe and understand each social media platform so that you can establish the etiquette or unwritten rules, before you participate.
* Make it easier for yourself – there are now many ‘apps’ out there that can assist you in linking your social media accounts – if you update one, the others are automatically updated. However, it is important to remember not to get caught up in ‘blasting’ out the same updates, across all the mediums, all of the time.
* Make sure that your target markets know where to find you. To achieve this you can link to your business’ social media profiles on a new page on the company’s website or to its existing ‘contact’ page, on email signatures, in your corporate or eNewsletter and on your blog. You could also mention your Facebook account on your Twitter profile and vice versa.