A recent study has revealed that brands that have achieved high levels of engagement on social media enjoy greater financial success.
As reported by Digital Media, the study conducted by the Altimeter Group and the resultant report, ENGAGEMENT db, assessed and segmented the top 100 global brands based on their level of engagement with various social media outlets including Facebook, blogs, Twitter, You Tube, forums and wikis and their financial success.
The brands were segmented into one of the following categories: Mavens – high presence, high engagement; Butterflies – high presence, low engagement; Selectives – high engagement, low presence; Wallflowers – low presence, low engagement.
The report indicates that ‘Maven’ companies such as Starbucks, Toyota, SAP and Dell showed the greatest revenue growth as compared to those with lower engagement levels.
Arguably the results of this report apply to large organisations with suitable levels of brand recognition amongst its targeted communities in order to achieve sufficient levels of engagement.
What does this mean for you?
Although there may be a different social media strategy required for small to medium sized businesses, these new channels of communication have now proven their worthiness. There is a direct link between revenue increases and a business’ level of engagement with its target audiences.
It is important to consider how best to create this engagement for your business and communicate with audiences that would previously not have been aware of it or its services.
Want to find out more? Read the full report.
So what next?
Connecting Images can assist in forming effective consumer engagement strategies for your business. Call us to arrange to come in for a coffee and a chat contactus .