On August 30, our long-term client ASSA ABLOY Australia, the company behind leading lock brand Lockwood®, held the public launch of its multi-million dollar site redevelopment in Oakleigh, Victoria. Designed by respected Victorian architects Baldasso Cortese, the new site includes a ‘Centre of Design Excellence’ for the research and development of innovative technologies, and an expanded manufacturing facility. ASSA ABLOY’s investment ensures that its icon lock brands will remain on Australian shores, signifying a commitment to both its people and the Australian economy. The facility will play an integral part in ASSA ABLOY’s global manufacturing process.
Connecting Images worked alongside ASSA ABLOY to manage the event launch. We developed the event theme ‘Local Skill – Global Strength’, designed and produced the stylish invitations (complete with individual ‘swipe cards’ signifying the technological advances in locks since the Lockwood® brand was established more than 60 years ago), implemented the invitation mail out, managed the RSVP database, assisted with the welcoming and registration on the day, handled the speech writing, and conducted a successful media campaign.
We attracted a range of targeted media contacts to the site launch with a variety of story angles to appeal to business media, architectural and trade publications, online media and local, state and national major daily newspapers. We prepared releases for human interest media about the extraordinary long-term work and personal relationships forged at ASSA ABLOY (more than 60% of ASSA ABLOY Australia’s employees have been with the company for more than 10 years), and for business media about ASSA ABLOY finding it cheaper to manufacture some products here in Australia, than in China or India!
This successful media campaign generated more than 20 confirmed articles.