More and more clients are reaping the benefits of producing interesting and informative newsletters – if circulated regularly this is a most cost effective ‘sales representative’ for your business.
A great way of keeping in touch with key stakeholders, your own newsletter is an effective way to keep your name in front of your customer and communicate your message as you intend it to be presented.
Good communication and building client relationships is behind every successful business. Effective newsletters provide inspiration, ideas and reinforce your customers’ decision to do business with you. They can also be used to generate sales, reinforce your company positioning, communicate changes in your organization and report on your clients’ – and your own – successes and achievements. Corporate newsletters are also valuable and effective vehicles for internal communication, strengthening your company culture, improving staff morale and increasing motivation.
Both electronic and print newsletters have their purpose and place, depending on the audience. While electronic newsletters can be produced quickly and more economically, spam filters are making delivery increasingly unreliable. Many clients are reverting to print newsletters, as they seem to achieve more consistent cut-through. One interesting example is the IT company which prefers fax over email – direct mail or fax increases visibility it seems!