01 Jun 2004

Celebrity status – priceless exposure

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For valued client Ken Burgin, a long-term commitment to ongoing marketing and PR has created his well-deserved positioning as the hottest consultant and leading authority in the hospitality industry.

Already a popular public speaker and presenter, Ken recently appeared on Channel 7′s latest reality lifestyle show, ‘My Restaurant Rules’. An industry ‘guru’, we negotiated for Ken to provide ‘in program’ and behind the scenes management training sessions for the five competing couples. This exposure has generated a great deal of media interest, important positioning advantage and massive increase to traffic visiting the Profitable Hospitality website.

Ken’s business, Profitable Hospitality, designs innovative business management software systems and manuals to increase efficiency and profitability for restaurants, clubs, cafes and hotels. His own ‘restaurant rules’ are found in the Profitable Hospitality manuals, CD rom’s, and on-line newsletter which provide the templates, systems, software packages and industry know-how which assists hospitality businesses achieve success in a highly unpredictable environment. We’re very satisfied with this profile building and priceless exposure.

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